Often, social media is seen as a tactical item. It can deliver short-term sales benefits, therefore it’s a sales tactic. It can deliver increased media share of voice, therefore it’s a marketing tactic. It can help recruit staff, therefore it’s an HR tactic. And whilst it can do all of these things we believe that social media deserves a seat at the top table because it touches every department and business function.
The social strategy will feed-in to an implementation by department, such as:
To discover more about how social media can be used within your organisation, please get in touch.